Virginia Hayward announces new partnership with Flowers Direct
Virginia Hayward Ltd, the Dorset based supplier of traditional hampers and gifts are delighted to announce a new partnership with Flowers Direct, the international flower delivery company, to supply a range of hampers for this Christmas.
Flowers Direct, based in Morecambe, will complement their existing range of gifts with over 20 lines of fresh and ambient Christmas hampers from the Virginia Hayward range. The hampers will be packed and despatched from Virginia Hayward's premises and will be available to order through Flowers Direct and their commercial partners.
Flowers Direct E-Commerce Product Executive Jo Metcalfe is enthusiastic about the project. “At Flowers Direct we are constantly striving to achieve both quality and value in all our ranges and working with Virginia Hayward Ltd, an established leader in the Christmas hamper market, is further evidence of this. Virginia Hayward Ltd have beautifully designed hampers with a sizeable and robust fulfillment operation which we believe will greatly enhance the Flowers Direct offering.”
With a flower delivery capability covering 120 countries, Flowers Direct have built up a membership of over 1 million customers, each serviced by a network of skilled local florists. Specialising in floral arrangements the company is also strengthening its position in the corporate gifting market. "We are thrilled to be working in partnership with Flowers Direct who we identified a while ago as a brand growing from strength to strength," says Sam Hayward, director of Virginia Hayward Ltd, "Flowers Direct have a large and loyal customer base and we look forward to helping them develop their hamper business over many years to come.”
The Flowers Direct Christmas range will be available from 29th September for delivery until 23rd December.